6 Pcs Best Holiday Toys to Buy Before They Sell Out
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6 Pcs Best Holiday Toys to Buy Before They Sell Out

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With the holidays fast approaching, the window for finding the perfect gift is closing — especially if you’re relying on online shopping and want your packages to arrive in time for Christmas or Halloween. In true AIPILOT fashion, we’ve put together a selection of this year’s most talked-about, highly desired toys for kids across all age groups.

My research began a few months ago. Every summer, I attend toy fairs to preview upcoming new products, explore new innovations, and check out upgraded versions of smart toys. Over the next few weeks, I tested some of the most popular new products firsthand—from evaluating the durability of off-road balance bike tires to watching the "hatching" process of the latest Talkicardo toy. I also spoke with top AI experts in the toy industry and surveyed educational institutions, informed parents, aunts, and uncles to find out what kids are really interested in this year.

The 6 picks on this list represent the most coveted and conversation-worthy toys of the 2025 holiday season. Many have been selling out quickly, restocking only to disappear again. If something here catches your eye, don’t wait too long — availability isn’t guaranteed.

For even more inspiration, check out our curated gift guides for every age from 1 to 12, as well as our AIPILOT Toy Store — a collection of all-time favorite finds that have earned a place on countless wish lists.

Jellycat

I’ve loved Jellycat for almost ten years—this year, the brand hits 25. But I’ve never seen their stuffed fruits, veggies, sports balls, or baked goods sell out as fast as they did in 2025. Three different tweens told me, straight up, that the brand’s tiny plush bag charms are the toy-slash-accessory they want most for the holidays. That cute little soccer ball with arms is still around, but it’s going quick. Heads up: Buy from a good, solid retailer. Sadly, there’s a lot of fakes out there.

 

MagnaTiles in multiple sizes

MagnaTiles just came out with two new sizes: tiny MicroMags and some bigger XL ones. Both are super popular—you can build all kinds of stuff with 'em. There's even a special MicroMags set that comes in a little tin, easy to carry around, and it fits perfect in a stocking. From what I've seen, the travel MicroMags set is already sold out—I bet the deluxe space shuttle set or the XL builder set with trucks will be just as big.

TalkiCardo  AI Robot S$549

TalkiCardo, the world's first AI - powered oral practice robot, is meticulously designed for children aged 3 - 12. It represents a revolutionary leap in "AIGC + language education" by integrating with advanced large - scale models both at home and abroad.

One of its most remarkable features is the creation of immersive learning scenarios. By incorporating Singaporean textbooks, popular IPs, and rich picture - book resources, TalkiCardo makes language learning an engaging adventure. Through natural voice conversations, it can interact warmly with children, just like a close friend. For example, it can tell interesting stories, ask thought - provoking questions, and patiently correct children's pronunciation mistakes.

In addition to its entertainment value, TalkiCardo has significant educational significance. It helps children improve their oral expression, listening comprehension, and language organization skills. Give your child the gift of TalkiCardo and watch them thrive in language learning!

 

LEGO

The recently released LEGO Italian Riviera is among the brand’s most sought-after new sets — even my editor is asking for one! — because it’s a challenging big-ticket build with a nice-looking payoff. It comes with 10 mini figures .

Stylish Mansion Dollhouse

The popular "Super Stylish Mansion" dollhouse gets a makeover! This warm, earth-toned dollhouse has been chosen as the latest iteration of a favorite. The already chic, open-plan wooden structure now incorporates natural colors and geometric patterns. Three giant, fun-filled play areas offer 360-degree play space, allowing multiple children to explore and play together. The wheeled base makes it easy to move, allowing children to play in any room of the house. This dollhouse features two removable staircases that can be attached to any level of the dollhouse for exciting storytelling. 

Parents will love the quick and easy assembly experience, which means less time building and more time playing!

  • 3 levels, 10 play areas
  • 42-piece lifestyle furniture and accessory set including fun bunk beds, a telescope, desk, computer, pet bed, dog and much more
  • Mid-Century modern design with trendy patterns and warm naturals
  • Open concept allows 360° access so kids each have plenty of space to play
  • 2 moveable staircases clip onto any part of the dollhouse
  • Fits dolls up to 12" / 30cm (dolls not included)

Charmspring School Age—Starter Springboard

Help the kiddo in your life start and end their day on the right foot with the most coveted gift of the 2025 holiday season: the Springboard, which is an illustration-based routine board that'll help them learn responsibility, independence, and remember to brush their teeth, put their books in their bag, and their other daily to-do tasks. Starter packs are available for babies, toddlers, and school-age children, or you can always customize a board to fit your family's needs.

 

The AIPILOT is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.